The driving factor behind the visual aesthetic of Daydrink really came out of what we grew up loving and what we love now. It merges the counterculture of the hippie movement with a love for fashion and skate culture. You can see the 70s influence come through heavily in things like the wordmark and jar pattern, but it’s used in a clean and modern way. By drawing on these visual influences and giving them a shake-up on application, they come together to create something that feels unique but also relatable.
ADAI 2022 - Judge's Choice
ADAI 2022 - Best in Category - Packaging
ADAI 2023 - Best in Category - Photography
SCA Coffee Design Awards 2022 - Finalist
Sprudge Design Awards 2023 - Winner - Packaging