Jonah Terry

IOWA CITY SURF CO.

 

Iowa City Surf Co. is a streetwear and lifestyle brand with a tint of skate culture.

We created the brand's visual identity from the ground up, and we are currently designing the fall line release.

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LOGOMARK

We knew the logomark would be used in numerous applications. Therefore we wanted to create something that was versatile. Most of the key brand elements were heavily inspired by modern brutalist design, skate culture, and racing culture.

The logomark is no exception. 

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SC TURBO

 

SC Turbo is a bespoke typeface created inhouse right here at Third Shift. The typeface prides itself in it's boldness and adaptibility.

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COLOR

Bright bold contrasting colors were chosen to catch the eye and compliment large image layouts on apparel. Yellow, white, and black are colors used in heavy rotation for most branding elements.

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