The vision for the wordmark was to create a simple yet meaningful viewing experience. We were able to achieve this by creating something minimal and eye catching that was easy to remember and hard to forget.
The logomark needed to be something simple and bold. Inspiration was drawn from the reload icon. The logomark not only to represents "re"wire but to also symbolizes the brand's new, fresh approach to this industry.
The logo and wordmark complement each other beautifully, both containing bold strong lines with nimble motion and simplicity.